We believe that daily physical activity should be accessible and inclusive for everyone, which is why our app is completely free. Anyone can download WeWard and start earning rewards simply by walking.
To keep the app free while funding these rewards, we use a multi-stream revenue model:
- Advertisements and offer walls: users can watch advertisements, participate in surveys, or test apps and offers in exchange for additional Wards.
- Affiliate partnerships: When users make purchases from partner brands, WeWard receives a commission and shares a portion of this value with users in the form of Wards.
- In-app purchases: Users can purchase WeCards, collectibles integrated into the app, to complete their collections and trade with other users. They can also purchase features such as XP boosts, wildcards, and streak freezes.
- Premium subscription: Users can upgrade to our Premium subscription to enjoy additional rewards and an ad-free experience.
Together, these four revenue streams make up the app's total revenue and allow us to give a portion of that money back to our users by rewarding their daily walks, turning every step into a simple, positive, and motivating habit.
At the same time, this balanced model allows us to grow sustainably.